Events are Advertisements Too

There are several events out there that were originally created as a publicity stunt to garner attention for some organization or industry. Some have been padded with so much tradition and grandieur that we have forgotten that they are just one big advertisement. One of the most famous being the Academy Awards, one enormously-publicized 3-hour celebration of the motion picture industry that has becoming a jumping off point for everyone from high-fashion designers to vodkas to audio equipment.

The ensuing spin-offs and replicas have had their own successes and failures. The MTV Video Music Awards, Soul Train Awards and the Latin Grammys, just to name a few were created not as a way to recognize and honor the year’s greats, but to promote their own name. Let us not forget that now, Grammy isn’t a person, but actually the Grammy Association that has its own goals, services and products to promote.


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